To Consumer (B2C)

Selling a product directly to individual consumers, such as home robots.

ToC refers to a business model aimed at individual consumers. In robotics, robot vacuums, robot dogs, and companion robots all fall under ToC. ToC demands a low price, out-of-the-box usability, adequate safety, and a solid after-sales network, and the home environment is highly unstructured — every household's layout and belongings differ — so a general-purpose household humanoid robot is widely considered harder to bring into homes than ToB deployment, even though it's also seen as one of the largest potential markets.

ExampleA consumer buying a quadruped robot dog on an e-commerce platform to play with at home is a ToC purchase.

Also called

ToC

Related

To Business (B2B) · Consumer-Grade Robot · Companion Robot · Household Tasks · Robot Vacuum Cleaner

Sources

Retail / Business-to-consumer - Wikipedia